How to market your website:
A website is of no value if no-one visits it! When you're planning your
new website, you also need to consider how you are going to promote it.
Again, personal consultation can ensure you make the best job of promoting
your site, but here are a few rough guidelines.
In general, you should aim to reference your website in every place
you already promote your business, and in a few more ways beside. This is
what makes it so important to have a good, easily remembered domain name. We can give you assistance on selecting and registering an appropriate
name. Your domain name forms the root of both your web and e-mail addresses.
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Here's some ways it can be publicized: |
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Stationery
Put your website and e-mail addresses prominently on your next batches of
stationery / with compliments slips / business cards. |
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Brochure / Catalogue
Again put your addresses prominently on your brochures / catalogues, and
if appropriate make it clear what special information is on the website. |
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e-Mail Footers
Make sure your web address is in all your e-mails - eg. as a standard
banner which is hyperlinked to your website. |
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Telephone answer message
Announce the website address to after hour callers -they may be able to
find the information they require without having to phone back. |
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Official Launch
/ Promotional card
Ensure that all your staff / clients / customers know about the website
and what's on it so they can use it. Send a promotional card with your
next mailing to your customers. For example: “We are now on the web! Visit
us at www.diondata.com” |
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Search engine registration
Submit you website to a selection of the most popular search engines. |
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Links
from other websites
Draw up a list of relevant organizations with websites who may be prepared
to link to your website - and then contact them. You may be able to
arrange for reciprocal links. |
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